Airbnb close the gap on marriage equality 

Adweek reports, that Airbnb has teamed up with Clemenger BBDO Melbourne to ask Australians to show their support for marriage equality by wearing the symbol of marriage itself – a ring.

The campaign marks the first time Airbnb has worked with Clemenger BBDO Melbourne. AdNews understands TBWA continues to do Airbnb’s brand work globally, with Clemenger being brought on for this particular project.

Launched with support from some of Australia’s biggest brands including Qantas, Google, ANZ bank and eBay, and in collaboration with The Equality Campaign, ‘Until We All Belong’ marks the most public corporate declaration for marriage equality in Australia to date.

The initiative calls on the people of Australia to show their acceptance of marriage equality and commit to wearing a bespoke ring until same-sex marriage is recognised in Australia.




Snapchat launches new ‘infinity’ feature, but will it save a 2.2 billion dollar loss?

This week on PR daily Snapchat was at the top of the news feed.

For months, Instagram and Facebook have been launching features to help it compete with rival Snapchat.

A beef which I have enjoyed documented for months. Read about their past documented rivalry here.

Now, the companies seemed to have reversed roles, with Snapchat launching its own new features to help it compete.

Specifically, Snapchat introduced a feature that will enables users’ images and videos to be viewed ad infinitum. Previously, snaps were ephemeral, set to self-destruct after a single view. Snapchat “Infinity” offers limitless snaps and looping videos that will more closely resemble what Instagram gives its users.

But, is it too little too late?

Snapchat also reported a loss of 2.2 billion in their 2017 quarter 1 report.

Is it time to put this social media giant to rest?



Writing a literature review for a thesis: HOW and WHY

Here I am 1/4 of the way through writing my thesis as I near the stage of completing my literature review.

How did I get here?

Well as I am saving my major thesis update for another post I’d like to bring your focus to the progress of my literature review.  AKA stage 1 of any major research.

For those of you playing along at home a literature review is a critical analysis of published sources, or literature, on a particular topic. It is an assessment of the literature and provides a summary, classification, comparison and evaluation. At postgraduate level literature reviews can be incorporated into an article, a research report or (if you are lucky like me) a thesis.

So.. HOW?

Creating a literature review involves a number of steps

Step 1 – what are you interested in

Pick a topic that you know you will want to study for several months/years.

Keep in mind how intense this process gets – ask yourself – am I really interested in this concept?

Step 2 – what aspects interest you

Now that you have your broad topic – what aspects of that topic interest you?

For example, if you chose corporate social responsibility what is it that interests you?

How organisations utilise it?
How employees engage with it?
How customers respond to it?

You need to really be specific in order to correctly evaluate the current literature

Step 3 – what currently exists in that area

What research has been done before? This step involves the majority of time. It involves lots of reading, research and analysing of past papers in order to understand the scope of work.

Step 4 – what research could you build on

Perhaps you’ve found a case study on how customers engage and react to companies that utilise corporate social responsibility – what about dividing customers by industry? Maybe the financial industry obtains different results to retail?

Step 5 – discuss and narrow down the gap in the literature

Now that you’ve worked out what you are interested in and you know what is missing from the current research you are ready to start writing your own research.

I hope you all found that helpful – any questions or comments, put them below!



What people don’t tell you about Blogging

So you want to start a blog?

Well, I’ve heard that one before.

Whilst I am all about encouraging and motivating like-minded people to put their ideas and content into something they are passionate about, I must remind you, this is hard work.

I’ve written many posts before on why I first started blogging, what content to write, advice, how to understand SEO and how to read your own analytics, but what people don’t understand is how to stay motivated.

I’m coming up to my very first anniversary with The Media Edit. (I know, so cute isn’t it?)

However, this achievement didn’t happen overnight.

I’m going to have to do something really special for my official anniversary post (please stick around for that, I promise it will be more uplifting).

But since I’ve got your attention now, I do want to set the record straight as to why Blogging is NOT for everyone and the things I wish I knew about blogging before I started this one.

You will become obsessed

I’m sorry to say, but you will.

Every viewer, every subscriber, every comment, every share, every tweet – you will want to know about it.

Now, this isn’t a bad thing, but you will soon question why some posts perform better than others – sometimes this will drive you INSANE.

Check out my 2016 tally on my most popular posts – I’m still trying to figure out why some of my posts were more received than others!

I mean come on, what is it you people want?

Your analytics are you life

Who would have thought data could be so crucial!

Check out how to understand your blog’s analytics here and why peak times to post are literally everything.


Motivate yourself

Think about it – why did you decide to start this?

Was it to help you find a job, improve your own writing skill or maybe just for a laugh?

Comment below your thoughts or contact me here




Today’s post is going to be a little different to my regular style of post.

This post is about to get very, very serious.

For all my subscribers living outside of Australia, let me bring you up to speed on the current state of the Australian print media landscape.

There are 2 major print publications within Australia. These are the Herald and Weekly Times as well as Fairfax Media.

Earlier this week Fairfax Media announced it will axe 125 editorial jobs in its metropolitan mastheads – a quarter of the editorial workforce in its metro division – as part of $30 million in cost-savings.

Now, what a lot of people don’t understand is why myself as a PR professional is absolutely gutted at these decisions.

The ascendancy of Trump and the rise of “fake news” is a worrying trend. As a reader, I look to Fairfax for independent and fearless reporting. And that means investing in good journalism.

I stand for independent and quality reporting. I stand for Australian jobs and most importantly, I stand with my friends and colleagues who are working every day reporting quality stories within Fairfax Media whose jobs are now under threat.


By cutting 125 editorial jobs, you are effectively taking away a quarter of the editorial team.

More specifically, The Age and The Sydney Morning Herald are about to lost 1 in 4 journalists.

As most of you are aware, I am from Melbourne, so for the past 24 years, The Age has been my bread and butter. My bread and butter which I have watched transform over the years, but notably the past 5 years.

They took on board digital, the decreased the size of listings, they rethought how Victorians want to receive weekly vs. weekend content AND they did all this whilst remaining transparent, open and critical to every article.

As a PR professional, I can safely say Fairfax papers have challenged me and my colleges on every pitch, every story and every quote ensuring that the quality of our releases and our content is nothing but the best.

Please I urge you to sign the #FairGoFairfax petition here

Comment your thoughts below.



Four’N Twenty launches their latest campaign to SAVE OUR SLANG!


You wouldn’t bloody believe the campaign I’m about to tell you about.

Straya is leading the way with this one… YOU BEAUTY!

… no I haven’t gone mad, it’s all apart of Four’N Twenty and their latest campaign launch  “Save our Slang”, promoting Australia’s 70 most popular slang terms, as part of the famous Aussie meat pie’s 70th birthday celebrations.

This month the social media campaign featuring AFL Legend, Jonathan Brown (AKA Browny), will call on Australians to submit their favourite Aussie expressions “to help Save our Slang”.

Four’N Twenty will take some of the top 70 slang terms and print them on individual packs of its best selling meat pies and sausage rolls.


This campaign is simply brilliant and so fantastic that I had to share.

Check it out at

Go ahead and make your pledge to save our slang





‘Snaplications’ – How McDonalds is leading the way with their use of Snapchat

Seen on B&T today was the announcement of a world-first in Snapchat (at least to my knowledge).

McDonald’s Australia and VML Sydney have teamed up to launch ‘Snaplications’ – a one-of-a-kind Snapchat lens that enables users to apply for a job in a snap.

The snap filter prompts them to send a 10-second video submission to the McDonald’s Snapchat account.

Once submitted, ‘Snaplicants’ will have the opportunity to enter a more formal interview process with the fast food giant.

Tracking the success of this over the next few months should be interesting!

What do we think of Snapchat so far?

We’ve seen so much change to this platform recently!

In particular, last year I documented my favourite use of the platform so far – check it out here, so clearly my next question is – what will 2017 hold for the platform?

Comment your thoughts below.