Instagram’s Latest Feature…

Ladies and Gentlemen, BRACE YOURSELVES.

Your feed is about to look very different.


Today the news broke that Instagram launched a new feature, letting users share up to 10 photos or videos in a single post.

So what do you think? The more the better or is it a massive over kill by Instagram.

Looking forward to seeing how brand embrace this latest change to the digital platform…

Stay tuned on this one – more to come!






2017… Sorry I am late!

Let me start by saying, I’m back!


After a month of me going M.I.A, rest assured because I’ve bounced back with some new and exciting content to come in 2017!


Without further adieu, here is what is to come this year:

MORE commentary!

MORE story telling!

MORE advice (for both students and graduates alike!)

MORE opportunity for feedback and interaction!

And last, but certainly not least, more of ME!

I’ve loved getting to know my subscriber’s in the past year so please if you haven’t already introduced yourself, comment below or drop me a message here and let’s get writing!


Starbucks and Viral Marketing

For years we have been captivated by this ‘forever trendy’ brand.

Is it the Pumpkin Spiced-Lattes or the Hypnotising froth on their cappuccinos?

Is it the good looking barista or the extraordinary size of the EXTRA TALL latte?

Ladies and gentlemen, let me ask you this..

Have you ever had your name spelled incorrectly on a Starbucks cup?

And by incorrect, I don’t just mean spelling Catherine as Katherine or Jackson as Jaxon.

I mean really, really wrong.

See REAL LIFE examples below (I promise you I am not making this up!)



What do these pictures all have in common other than poorly misspelled names? The fact that they have all been captured and uploaded to social media.

This then begs the question….

Do Starbucks workers spell your name wrong ON PURPOSE so you will share pictures of your cup on social media?

Not convinced?

Watch the video below

Have you been giving FREE marketing to Starbucks without even knowing?

I know I have.

Whether they call me Georgia, Jorja or my personal favourite JAW-JAW.

I love a good conspiracy.

Let me know your thoughts in the comments below!





Facebook’s most talked about topics of 2016

Earlier this week, Adnews revealed the top 10 most talked about topics on Facebook for 2016


The top 10 lists were measured by how frequently a topic was mentioned in Facebook posts made between January and December 2016. To compile this list, Facebook posts were analysed in an aggregated, anonymised way, and then ranked to create a snapshot of the year on Facebook.

Did you contribute to these?

Funnily enough, even I made mention to the US election – read here

It’s been a great year, who knows what 2017 will hold!



A Campaign to Remeber: White Ribbon Day UK 2016

NO MORE WALKING ON EGGSHELLS – Domestic abuse survivors write haunting messages about their experiences on cracked egg shells to promote the importance of White Ribbon Day.


Survivors and relatives of those in abusive relationships have written honest and emotional quotes about their experiences.


A simple campaign idea which has got a lot of people talking.


David Munro, Police and Crime Commissioner for Surrey in the UK, said: “I am passionate about building safer communities and am proud to serve as a White Ribbon Ambassador to help get the message across that violence against women and girls is completely unacceptable.”

Comment below your thoughts on this empowering message.


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The most complained about ads of 2016: A bad year for Vegans and Feminism

Earlier this week, The Sydney Morning Herald shared their insight into the most complained about ads of 2016 and boy was it good.

A lamb advertisement starring SBS newsreader Lee Lin Chin that was accused of inciting violence against vegans was the most complained-about advertisement of the year.

The advertising campaign for Meat and Livestock Australia, which was also accused of being offensive to indigenous Australians, received a combined 747 complaints across television and online – almost a fifth of all the complaints received by the Advertising Standards Bureau in 2016. The complaints were dismissed.

The most complained about TV ad was an Ultra Tune commercial featuring two rubber-clad models and the tagline “We like rubber”.

The car servicing company, which has a history of airing provocative ads, had three of the top 10 most complained-about ads of the year, with one upheld for breaching advertising standards.

Earlier this year, Ultra Tune executive chairman Sean Buckley told the ABC the ads were meant to be humorous, adding: “People should lighten up.”

ASB Chief Executive Officer Fiona Jolly said the bureau received over 5000 complaints about advertisements in 2016.



I know it is only December 16, but I am that excited to start counting down my ‘most liked/commented/viewed’ posts of the year that I could not WAIT to post this.

Firstly, I just wanted to take the floor and thank you all for still being here.

Thank you all for reading my content, subscribing, commenting, liking or even messaging me for advice and questions!

Creating this space has become one of the most rewarding experiences of my life and importantly so, my career.

So without further adieu, here are my top 10’most liked, most commented and most viewed’ posts of 2016.

  1. PR NEWS: Positive Partnerships and CSR moves by Nespresso
  2. A win for Trump and Crisis Management
  3. 60 of the best Public Relations blogs in the world
  4. Need a name for your blog? SIMPLE.
  5. The BEST class I’ve ever taken
  6. Why Blogging Is The New Black
  7. Do you have your address on your resume? Read this!
  8. Are you still using a Microsoft Word template for your resume? Check this out.
  9. #censusFAIL
  10. Why the new ‘zoom in’ function on Instagram is a bigger deal than you thought