You get the 5 most influential people on Instagram.
As of today, the 5 most followed accounts on Instagram belong to these 5 big names.
Ranking in at number 1 is Selena Gomez with 92 million, followed by Taylor Swift – 87 million, Ariana Grande – 80 million, Beyonce – 79 million and lastly, Kim Kardashian with 78 million.
Selena Gomez coming in at number 1 is particularly interesting. According to D’Marie Analytics Selena is currently worth $550,000 per post on social media.
To investigate how she started charging $550,000 for a single Instagram post, the Observer spoke to Frank Spadafora, the CEO of D’Marie and a former casting director, to find out what Gomez is doing right.
Frank claimed that Selena is ‘one of the most honest celebrities on social media’. He makes mention to Selena’s constant effort to remain free from ‘over-saturating her social feeds with sponsored content which could negatively impact the relationship she has with her audience’.
Frank discusses the influence she has on her followers as being ‘highly engaged with her content and (her followers) are genuinely influenced by the content she shares across social’.
She’s not endlessly promoting the big brands either. When Selena engages with a brand she remains 100% transparent about it.
What does this tell us?
The most influential person on social media is engaged in the least about of campaigns – interesting hey?