Rio Olympics 2016 – PR crisis nightmares

The 2016 Rio Olympics are well under way.
Whilst anxiety will be running high for the athletes, it is the crisis management team who really have the pressure on.
Research into the ongoing crises suggest that Rio has got 4 big dramas on their hands.
There are 2 specific methods of measurement that any crisis team use in this situation.

See below:


(Probability and Magnitude Matrix)

This determines the likelihood of a crisis to occur and the magnitude of that specific issue.

In Rio, the focus is on:

  1. Zika Virus
  2. Athletes Village conditions
  3. Contaminated waterways and air pollution
  4. Potential threat of a terrorist attack



All I can say is, watch this space.

Good luck to all the athletes!





One Reply to “Rio Olympics 2016 – PR crisis nightmares”

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s