Gantt Charts: Why, What and When?

Gantt chart noun a chart in which a series of horizontal lines shows the amount of work done or production completed in certain periods of time in relation to the amount planned for those periods. Why do we use these in public relations? Well, it's simple, Gantt charts illustrate the start and finish dates of …

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When an APP changes your life

So, I like to think I am always up-to-date with the latest apps. Any social apps, photography apps, creative apps or even productive apps I am usually the first to be all over it. Recently I found a new app that has changed my life. - (Yep. I said it.) I am actually using it right now. …

Proactive VS Reactive CSR: How the two size up against each other and the direction you should take

We read about it, we talk about it, our businesses want to achieve it and our stakeholders NEED it. What is this I am talking about? Corporate social responsibility.  So what is corporate social responsibility (CSR) all about? CSR is a business approach that contributes to sustainable development by delivering economic, social and environmental benefits for all …

60 of the best Public Relations blogs in the world

Need some inspiration this week to get you started? Here is a list of 60 of the BEST public relations blogs developed by Inkybee.com. These guys rated all blogs by: visibility, engagement and relevance. READ IT BELOW 60 of the best Public Relations blogs in the world I've always made a strong point about why …

My top 10 tips for future PR/Communications students 

In my time at university, I have managed to learn some pretty helpful tips and tricks. These may not come across as groundbreaking, but I can promise you, by applying these to your studies, you will see improvement. Go to your lectures ok, so I bet you were not surprised this was number 1. By making the …

What is my degree all about?

My education journey wasn't always smooth sailing. Believe it or not, I actually started out in psychology. I get asked quite often - what made me change from psychology to communications? When I had completed my undergraduate degree in psych, I knew I wanted something much more (read about that here) I actually took a …

The questions they asked ME in a PR job interview

So, you've made it through the selection criteria for that dream job... congrats! The interview is coming up fast and you need to start preparing   But what will they ask me? Skills and experience right? WRONG. Well, not totally, but trust me, there was a lot more to the interview process than I thought. …

More than just SPIN

It was only a few weeks ago when a close friend of mine asked, 'but what is it you actually do?' This is a friend who I regularly discuss work with, projects I am apart of and my uni studies.. but still theres seems to be a clear division of:  What I actually do VS. …