Incase you’ve been hiding under a rock for the past week, you will now be aware that Instagram has introduced its latest new feature…. THE ABILITY TO ‘ZOOM IN’ ON PICTURES.
The power of this function has already sent some brands back to their brainstorming tables because this small update has had big consequences for brand engagement.
In the past week I have remained as a fly on the wall and seen some fantastic examples of how companies are taking advantage of this new feature.
First Instagram developed stories, now we have a zoom in… what is next for this fast moving app…
Take a look at how your brand could utilise this ‘pinch and zoom’ style of interaction.