Why the new ‘zoom in’ function on Instagram is a bigger deal than you thought

Incase you’ve been hiding under a rock for the past week, you will now be aware that Instagram has introduced its latest new feature…. THE ABILITY TOZOOM IN’ ON PICTURES.

*applause!*

The power of this function has already sent some brands back to their brainstorming tables because this small update has had big consequences for brand engagement.

In the past week I have remained as a fly on the wall and seen some fantastic examples of how companies are taking advantage of this new feature.

First Instagram developed stories, now we have a zoom in… what is next for this fast moving app…

Take a look at how your brand could utilise this ‘pinch and zoom’ style of interaction.

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G.

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One Reply to “Why the new ‘zoom in’ function on Instagram is a bigger deal than you thought”

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