Gantt Charts: Why, What and When?

Gantt chart

  1. a chart in which a series of horizontal lines shows the amount of work done or production completed in certain periods of time in relation to the amount planned for those periods.

Why do we use these in public relations? Well, it’s simple, Gantt charts illustrate the start and finish dates of the terminal elements and summary elements of a project


Basic Gantt Chart

This can be applied to any public relations campaign proposal.

A Gantt chart will show your client exactly what will be completed and when as well as, a complete timeline of:

  • What the various activities are
  • When each activity begins and ends
  • How long each activity is scheduled to last
  • Where activities overlap with other activities, and by how much
  • The start and end date of the whole project


Plus – they offer a visual, easy to understand representation of the workload.

More complex, detailed Gantt Chart

I’ve been working with Gantt charts for most of this year. It’s something that most of my subjects involve. Whether its campaign proposals, PR writing skills or even campaign evaluation techniques.

So now we have covered the what and why’s of Gantt charts… What about the WHEN

Well, that’s the interesting part!

They can be used across so many aspects of your student life!

I started using a Gantt chart to map out my assignments for the trimester and let me tell you – it worked a treat!

I was able to identify what week I was in, what tasks I should be working on and what was due!

This allowed me to spend time on what matters! 


Who would have thought simple Gantt charts could be so useful.

Just something to consider!



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