How to leverage social content from APRIL FOOLS

I’ve seen some pretty clever social media strategies lately, and April 1st, otherwise known as ‘April Fools Day’ provided none other than clever, quirky content from some of Australia’s leading brands.

One brand in particular I’d love to highlight is Lorna Jane Activewear.

They delivered this post yesterday on Facebook and the internet went into meltdown.

And my thoughts? BRILLIANT.


Do you know of any other clever brands who utilised April 1 to get their online conversations growing? I’d love to hear from you! Comment below or message me here




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