Search Engine Optimisation – THE FACTS

A lot of people are talking about it. Search Engine Optimisation or better known as SEO. I first mentioned it in my blog about 'why students should jump on the blogging bandwagon'. Read it here! I told you I would explain and boy I will do my best... (but I will keep it brief, I don't …

Airbnb close the gap on marriage equality 

Adweek reports, that Airbnb has teamed up with Clemenger BBDO Melbourne to ask Australians to show their support for marriage equality by wearing the symbol of marriage itself – a ring. The campaign marks the first time Airbnb has worked with Clemenger BBDO Melbourne. AdNews understands TBWA continues to do Airbnb’s brand work globally, with Clemenger …

Snapchat launches new ‘infinity’ feature, but will it save a 2.2 billion dollar loss?

This week on PR daily Snapchat was at the top of the news feed. For months, Instagram and Facebook have been launching features to help it compete with rival Snapchat. A beef which I have enjoyed documented for months. Read about their past documented rivalry here. Now, the companies seemed to have reversed roles, with Snapchat …

Writing a literature review for a thesis: HOW and WHY

Here I am 1/4 of the way through writing my thesis as I near the stage of completing my literature review. How did I get here? Well as I am saving my major thesis update for another post I'd like to bring your focus to the progress of my literature review.  AKA stage 1 of …

What people don’t tell you about Blogging

So you want to start a blog? Well, I've heard that one before. Whilst I am all about encouraging and motivating like-minded people to put their ideas and content into something they are passionate about, I must remind you, this is hard work. I've written many posts before on why I first started blogging, what content …

#FairGoFairfax

Today's post is going to be a little different to my regular style of post. This post is about to get very, very serious. For all my subscribers living outside of Australia, let me bring you up to speed on the current state of the Australian print media landscape. There are 2 major print publications …

Four’N Twenty launches their latest campaign to SAVE OUR SLANG!

MATEEEEEE You wouldn't bloody believe the campaign I'm about to tell you about. Straya is leading the way with this one... YOU BEAUTY! ... no I haven't gone mad, it's all apart of Four’N Twenty and their latest campaign launch  “Save our Slang”, promoting Australia’s 70 most popular slang terms, as part of the famous Aussie …

‘Snaplications’ – How McDonalds is leading the way with their use of Snapchat

Seen on B&T today was the announcement of a world-first in Snapchat (at least to my knowledge). McDonald’s Australia and VML Sydney have teamed up to launch ‘Snaplications’ – a one-of-a-kind Snapchat lens that enables users to apply for a job in a snap. The snap filter prompts them to send a 10-second video submission …