Peter Alexander celebrates Mother’s Day with Wonder Woman Lynda Carter

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Now here is a clever partnership!

This week, Mumbrella broke the news of Peter Alexander’s latest Mothers Day campaign, and I think they’ve nailed it.

The popular sleepwear label launched their campaign featuring on screen Wonder Woman Lynda Carter and her daughter Jessica Altman.

The new campaign aims to highlight mothers as the true super-heroes of the world, sharing their superhuman powers including dispelling negativity, crushing unhappiness and hug healing.

Maybe it is the feminist in me, but I seriously LOVE this one.

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Thoughts?

I’d love to hear them below.

 

G.

 

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