‘Snaplications’ – How McDonalds is leading the way with their use of Snapchat

Seen on B&T today was the announcement of a world-first in Snapchat (at least to my knowledge).

McDonald’s Australia and VML Sydney have teamed up to launch ‘Snaplications’ – a one-of-a-kind Snapchat lens that enables users to apply for a job in a snap.

The snap filter prompts them to send a 10-second video submission to the McDonald’s Snapchat account.

Once submitted, ‘Snaplicants’ will have the opportunity to enter a more formal interview process with the fast food giant.

Tracking the success of this over the next few months should be interesting!

What do we think of Snapchat so far?

We’ve seen so much change to this platform recently!

In particular, last year I documented my favourite use of the platform so far – check it out here, so clearly my next question is – what will 2017 hold for the platform?

Comment your thoughts below.

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G.

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