This week on PR daily Snapchat was at the top of the news feed.
For months, Instagram and Facebook have been launching features to help it compete with rival Snapchat.
A beef which I have enjoyed documented for months. Read about their past documented rivalry here.
Now, the companies seemed to have reversed roles, with Snapchat launching its own new features to help it compete.
Specifically, Snapchat introduced a feature that will enables users’ images and videos to be viewed ad infinitum. Previously, snaps were ephemeral, set to self-destruct after a single view. Snapchat “Infinity” offers limitless snaps and looping videos that will more closely resemble what Instagram gives its users.
But, is it too little too late?
Snapchat also reported a loss of 2.2 billion in their 2017 quarter 1 report.
Is it time to put this social media giant to rest?