Adweek reports, that Airbnb has teamed up with Clemenger BBDO Melbourne to ask Australians to show their support for marriage equality by wearing the symbol of marriage itself – a ring.
The campaign marks the first time Airbnb has worked with Clemenger BBDO Melbourne. AdNews understands TBWA continues to do Airbnb’s brand work globally, with Clemenger being brought on for this particular project.
Launched with support from some of Australia’s biggest brands including Qantas, Google, ANZ bank and eBay, and in collaboration with The Equality Campaign, ‘Until We All Belong’ marks the most public corporate declaration for marriage equality in Australia to date.
The initiative calls on the people of Australia to show their acceptance of marriage equality and commit to wearing a bespoke ring until same-sex marriage is recognised in Australia.