Starbucks and Viral Marketing

For years we have been captivated by this 'forever trendy' brand. Is it the Pumpkin Spiced-Lattes or the Hypnotising froth on their cappuccinos? Is it the good looking barista or the extraordinary size of the EXTRA TALL latte? Ladies and gentlemen, let me ask you this.. Have you ever had your name spelled incorrectly on a Starbucks …

The most complained about ads of 2016: A bad year for Vegans and Feminism

Earlier this week, The Sydney Morning Herald shared their insight into the most complained about ads of 2016 and boy was it good. A lamb advertisement starring SBS newsreader Lee Lin Chin that was accused of inciting violence against vegans was the most complained-about advertisement of the year. The advertising campaign for Meat and Livestock Australia, …

Proactive VS Reactive CSR: How the two size up against each other and the direction you should take

We read about it, we talk about it, our businesses want to achieve it and our stakeholders NEED it. What is this I am talking about? Corporate social responsibility.  So what is corporate social responsibility (CSR) all about? CSR is a business approach that contributes to sustainable development by delivering economic, social and environmental benefits for all …

PR NEWS: Positive Partnerships and CSR moves by Nespresso

This week the news broke that a partnership between Nespresso and Australia Post had finally taken form in a bid to raise the profile of Nespresso in their environmental crisis. Nespresso and Australia Post have created a water-tight post satchel to facilitate capsule recycling supplied by Nespresso. This move comes after years of criticism about the …

Should it be the responsibility of the corporate world to solve societal problems? Nike and Corporate Social Responsibility

Last semester I did an essay on whether or not it was the responsibility of the corporate world to solve societal problems. I discussed Nike and their CSR plans. If you would like to see the full essay please contact me here. Below is a short summary of what I discovered throughout my essay. Throughout history, …

The 4 Models of Public Relations and Ethics

No matter how many public relations classes I take at university, there is one name which seems to follow me everywhere. That is Jim Grunig and Todd Hunt. Ok, well it is 2 names, but you get the idea. These two were the ones who came up with the 4 models of public relations. So, it comes …

A win for Trump and Crisis Management

Crisis Management is one of the most exciting aspects of Public Relations. It is built around the idea to turn an obstacle into an opportunity. Opinions aside, the Trump political PR team are VERY good at doing this. So, incase you've managed to avoid the US Presidential Campaign dramas, I will bring you up to speed. Donald trump's wife, Melania …