Whatever happened to Pokemon GO?

Oh, how the mighty have fallen..... Let me take you back to July 2016 when the world literally LOST THEIR MIND over Pokemon Go What a time that was... Need a refresher on the chaos? Who remembers scenes like this? According to Game Rant, Pokemon GO has lost over 70% of its paying audience since …

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Snapchat launches new ‘infinity’ feature, but will it save a 2.2 billion dollar loss?

This week on PR daily Snapchat was at the top of the news feed. For months, Instagram and Facebook have been launching features to help it compete with rival Snapchat. A beef which I have enjoyed documented for months. Read about their past documented rivalry here. Now, the companies seemed to have reversed roles, with Snapchat …

The most complained about ads of 2016: A bad year for Vegans and Feminism

Earlier this week, The Sydney Morning Herald shared their insight into the most complained about ads of 2016 and boy was it good. A lamb advertisement starring SBS newsreader Lee Lin Chin that was accused of inciting violence against vegans was the most complained-about advertisement of the year. The advertising campaign for Meat and Livestock Australia, …

Proactive VS Reactive CSR: How the two size up against each other and the direction you should take

We read about it, we talk about it, our businesses want to achieve it and our stakeholders NEED it. What is this I am talking about? Corporate social responsibility.  So what is corporate social responsibility (CSR) all about? CSR is a business approach that contributes to sustainable development by delivering economic, social and environmental benefits for all …

PR NEWS: Positive Partnerships and CSR moves by Nespresso

This week the news broke that a partnership between Nespresso and Australia Post had finally taken form in a bid to raise the profile of Nespresso in their environmental crisis. Nespresso and Australia Post have created a water-tight post satchel to facilitate capsule recycling supplied by Nespresso. This move comes after years of criticism about the …

Should it be the responsibility of the corporate world to solve societal problems? Nike and Corporate Social Responsibility

Last semester I did an essay on whether or not it was the responsibility of the corporate world to solve societal problems. I discussed Nike and their CSR plans. If you would like to see the full essay please contact me here. Below is a short summary of what I discovered throughout my essay. Throughout history, …

The 4 Models of Public Relations and Ethics

No matter how many public relations classes I take at university, there is one name which seems to follow me everywhere. That is Jim Grunig and Todd Hunt. Ok, well it is 2 names, but you get the idea. These two were the ones who came up with the 4 models of public relations. So, it comes …

#censusFAIL

Who would have thought? Millions of people across the country have just filled out their census form online - only to have the site tell them it can't accept their entry. GROUND BREAKING. Twitter erupts and the Census fail memes begin, all in all it wasn't a bad night for crisis management.. Here's a look at …