Airbnb close the gap on marriage equality 

Adweek reports, that Airbnb has teamed up with Clemenger BBDO Melbourne to ask Australians to show their support for marriage equality by wearing the symbol of marriage itself – a ring. The campaign marks the first time Airbnb has worked with Clemenger BBDO Melbourne. AdNews understands TBWA continues to do Airbnb’s brand work globally, with Clemenger …

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Snapchat launches new ‘infinity’ feature, but will it save a 2.2 billion dollar loss?

This week on PR daily Snapchat was at the top of the news feed. For months, Instagram and Facebook have been launching features to help it compete with rival Snapchat. A beef which I have enjoyed documented for months. Read about their past documented rivalry here. Now, the companies seemed to have reversed roles, with Snapchat …

#FairGoFairfax

Today's post is going to be a little different to my regular style of post. This post is about to get very, very serious. For all my subscribers living outside of Australia, let me bring you up to speed on the current state of the Australian print media landscape. There are 2 major print publications …

Four’N Twenty launches their latest campaign to SAVE OUR SLANG!

MATEEEEEE You wouldn't bloody believe the campaign I'm about to tell you about. Straya is leading the way with this one... YOU BEAUTY! ... no I haven't gone mad, it's all apart of Four’N Twenty and their latest campaign launch  “Save our Slang”, promoting Australia’s 70 most popular slang terms, as part of the famous Aussie …

‘Snaplications’ – How McDonalds is leading the way with their use of Snapchat

Seen on B&T today was the announcement of a world-first in Snapchat (at least to my knowledge). McDonald’s Australia and VML Sydney have teamed up to launch ‘Snaplications’ – a one-of-a-kind Snapchat lens that enables users to apply for a job in a snap. The snap filter prompts them to send a 10-second video submission …

Peter Alexander celebrates Mother’s Day with Wonder Woman Lynda Carter

Now here is a clever partnership! This week, Mumbrella broke the news of Peter Alexander's latest Mothers Day campaign, and I think they've nailed it. The popular sleepwear label launched their campaign featuring on screen Wonder Woman Lynda Carter and her daughter Jessica Altman. The new campaign aims to highlight mothers as the true super-heroes …

Most Stressful Jobs For 2017: Journos, PRs And Broadcasters All Make The Top 10

When you think stressful jobs most of us think of a soldier or doctor, you know, situations where your job is literally LIFE OR DEATH. However, a US job website CareerCast.com (check out the study here) has unveiled its list of the 10 most stressful occupations for 2017 and it’s bad news for journalists, TV broadcasters and …

Turning heads in Melbourne last week

Australians consume 50,000 takeaway coffees every 30 minutes, and ABC presenter Craig Reucassel commandeered an old tram last week in Melbourne to show Melburnians what that looks like. The city that is known for its love of freshly ground coffee and being the 'coffee snob' capital of the world got their gentle reminder that the …