Snapchat launches new ‘infinity’ feature, but will it save a 2.2 billion dollar loss?

This week on PR daily Snapchat was at the top of the news feed. For months, Instagram and Facebook have been launching features to help it compete with rival Snapchat. A beef which I have enjoyed documented for months. Read about their past documented rivalry here. Now, the companies seemed to have reversed roles, with Snapchat …

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‘Snaplications’ – How McDonalds is leading the way with their use of Snapchat

Seen on B&T today was the announcement of a world-first in Snapchat (at least to my knowledge). McDonald’s Australia and VML Sydney have teamed up to launch ‘Snaplications’ – a one-of-a-kind Snapchat lens that enables users to apply for a job in a snap. The snap filter prompts them to send a 10-second video submission …

How to leverage social content from APRIL FOOLS

I've seen some pretty clever social media strategies lately, and April 1st, otherwise known as 'April Fools Day' provided none other than clever, quirky content from some of Australia's leading brands. One brand in particular I'd love to highlight is Lorna Jane Activewear. They delivered this post yesterday on Facebook and the internet went into meltdown. …

Instagram’s Latest Feature…

Ladies and Gentlemen, BRACE YOURSELVES. Your feed is about to look very different. Today the news broke that Instagram launched a new feature, letting users share up to 10 photos or videos in a single post. So what do you think? The more the better or is it a massive over kill by Instagram. Looking forward …

Starbucks and Viral Marketing

For years we have been captivated by this 'forever trendy' brand. Is it the Pumpkin Spiced-Lattes or the Hypnotising froth on their cappuccinos? Is it the good looking barista or the extraordinary size of the EXTRA TALL latte? Ladies and gentlemen, let me ask you this.. Have you ever had your name spelled incorrectly on a Starbucks …

My favourite use of Snapchat in 2016

We’ve seen a lot from Snapchat in the last 12 months. Remember when the CEO of Instagram had to make a statement about their apparent 'beef' with Snapchat? That was one of my most well-received posts (read it here to catch up on the drama) Snapchat have again knocked me off my feet in their latest …

Selena Gomez Reveals Instagram SECRETS

A few months ago I uncovered the most popular Instagram accounts (read them here). It was with no surprise that we found Selena Gomez at the top. So how does she do it? Gomez currently receives +32,747 more followers per day. Which means she is smashing her monthly average of gaining +982,410 more followers per month! …

Get Your Content Noticed

My TOP 3 tips and tricks to get your content noticed. Here is how to SMASH your analytics! Schedule posts A great tip for people who are continuously on the blogging grind. When inspiration strikes.. get writing. FYI you can write blogs weeks in advance! Scheduling posts allows you to plan ahead and make sure …