A win for Trump and Crisis Management

Crisis Management is one of the most exciting aspects of Public Relations. It is built around the idea to turn an obstacle into an opportunity. Opinions aside, the Trump political PR team are VERY good at doing this. So, incase you've managed to avoid the US Presidential Campaign dramas, I will bring you up to speed. Donald trump's wife, Melania …

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Unpopular opinions

I have a confession to make... I don't like Oreo's. I loathe avocados. Nutella isn't life changing. and I also think PR writing isn't that bad. There I said it. I was possibly the only person in my university class to admit to the last one. The most common mistakes made by young writers is not knowing where …

Take Selena Gomez, Kim Kardashian, Taylor Swift, Ariana Grande and Beyonce and the result is..

You get the 5 most influential people on Instagram. As of today, the 5 most followed accounts on Instagram belong to these 5 big names. Ranking in at number 1 is Selena Gomez with 92 million, followed by Taylor Swift - 87 million, Ariana Grande - 80 million, Beyonce - 79 million and lastly, Kim Kardashian with …

Why I have taken postgraduate study by the horns

It took me three years of a university degree to find out that I didn't love it. A recent release from The Australian Bureau of Statistics found that Australian’s are now intending to work longer than ever before. It found that the majority of Australians intend to retire between 65-69 years. So what does all …

Why Blogging Is The New Black

Its 2016 and becoming a 'blogger' is a legitimate career move. I've taken a backseat to this trend for years. Ive been a long time reader, but now a first time writer. Blogs are fantastic for a number of reasons. For myself, I blog to improve my writing, expand my thinking and research, organise my …